social - stories + ventures
social - stories: branded creative campaigns for tech, fashion + food including visual and comms content; integrative wellness and empathic storytelling for digital and print media
ventures: co-founder of GogoCAL [all you need to know — on the go] and hello.organic @hellodotorganic
Integrative Wellness: empathic storytelling
The powerful messages from Kahlil Gibran’s The Prophet have inspired and guided readers since 1923. Empowered by what Gibran says on giving, passion, teaching, friendship, and beauty, wellness practitioners and friends Jen Collins and Erika DiPasquale are collaborating on a picture book featuring adaptations of twelve of the twenty-six fables from the classic book. Leading up to the 100th anniversary of The Prophet in 2023, they are gifting a calendar spread featuring the illustrations from the book for each month of 2022. The book will be coming soon as a digital release.
100 Days of Summer
Daily social media campaign and contest celebrating 100 days of Summer — Memorial Day through Labor Day for F500 Retailer. Creative Concepts, Photo Art Direction, Copy, and Production.
hello.organic and @hellodotorganic
Organic food authentic reviews site and insta account. Jen Collins and Nicole Ricciardi created a forum for authentic reviews with one-click rating options. Concept, Branding, Content, and Online Community Management.
BTS photography for Reserved
Behind the scenes photo coverage for celeb editorial shoot featuring supermodel Helena Christensen. Cover story shot by Wally Shaykhoun at The Chatwal Producer Suite penthouse. Digital Photo Documentation, and Social Media Content Management.